Why RevenuePage

    RevenuePage Team · November 2025

    Originally written: October 2025

    When founders share revenue metrics today, no one believes them. And for good reason.

    Self-reported MRR on Twitter. ARR numbers on landing pages with no proof. Revenue screenshots that could have been edited in minutes. Growth percentages calculated from undisclosed baselines. The entire ecosystem of public revenue metrics has become untrustworthy.

    We're building RevenuePage to fix this. Not as a platform. As infrastructure.

    The trust problem

    Revenue transparency used to mean something. When indie founders started sharing their numbers publicly—MRR, ARR, customer count, churn—it created accountability. Investors could verify traction. Customers could assess stability. Other founders could benchmark their own metrics.

    But the mechanism that made it trustworthy was manual verification. Stripe screenshots. Authenticated dashboard recordings. Bank statements shared privately. It was labor-intensive, but it worked because the verification was direct and specific.

    As revenue transparency became more common, the verification disappeared. Founders realized they could simply state numbers without proof. Twitter threads with unverified MRR. Landing pages claiming ARR growth without source data. Revenue milestones announced with no documentation. The incentive to fabricate became too strong, and the cost of verification remained too high.

    Today, when you see a founder tweet "We hit $50K MRR," your first thought isn't celebration—it's skepticism. That's the problem we're solving.

    Why verification matters

    Verified revenue metrics serve three critical functions that self-reported numbers cannot.

    First, they create legitimate social proof. When a SaaS company displays verified MRR on their landing page, potential customers can assess the business's stability and traction with confidence. A verified $100K MRR tells a different story than a claimed $100K MRR. The verification changes the signal entirely.

    Second, they enable accurate benchmarking. Founders building in public want to compare their metrics against similar companies—same stage, same vertical, same business model. But that comparison is meaningless if half the dataset is inflated or misleading. Verified metrics create a trustworthy baseline for the entire ecosystem.

    Third, they reduce friction in fundraising and partnerships. Instead of sending Stripe screenshots over email or sharing dashboard access temporarily, companies can simply provide a link to their verified revenue page. The data is already authenticated, updated in real-time, and presented professionally.

    How we verify

    RevenuePage connects directly to your Stripe account via OAuth. We calculate MRR, ARR, total revenue, and growth metrics directly from your payment data—the same data you use for accounting and reporting. Nothing is manually entered. Nothing can be fabricated.

    Every revenue page displays a verification badge that links back to RevenuePage infrastructure. Visitors can confirm that the metrics are pulled from authenticated payment data, not self-reported. The verification is transparent and auditable.

    We update metrics hourly. When your revenue changes, your revenue page reflects it automatically. No manual updates. No stale screenshots. Just real-time verified data.

    This is infrastructure, not decoration. The verification mechanism is the product.

    Privacy as a feature

    Not every company wants full revenue transparency. Some need to share metrics privately with investors. Others want to gate their revenue page behind email verification. Some prefer to show growth percentages without absolute numbers.

    RevenuePage supports four privacy modes: Public (anyone can view), Email Gate (requires email to unlock), Password Protected (requires password to access), and Domain Restricted (only specific email domains can view). You control exactly who sees your verified metrics.

    You also control which metrics are visible. Show MRR but hide customer count. Display ARR growth without revealing absolute revenue. Present 30-day revenue without lifetime totals. Verification doesn't require full disclosure—it just requires that what you do show is accurate.

    Privacy and verification aren't opposing forces. They're complementary. Verified metrics shared selectively are more valuable than unverified metrics shared publicly.

    Beyond static pages

    We're starting with verified revenue pages, but the infrastructure we're building serves a larger purpose: making revenue data trustworthy across every context where it's shared.

    Founders share revenue on Twitter, in podcast interviews, on landing pages, in fundraising decks, and in partnership discussions. Right now, each of those requires either manual verification or accepting the claim at face value. That's inefficient.

    With RevenuePage infrastructure, you can embed verified metrics anywhere. A widget on your homepage showing real-time MRR. An automated tweet thread sharing monthly growth. A PDF report with cryptographically signed revenue data. The verification layer travels with the metrics, regardless of where they're displayed.

    This is just the beginning. We're building AI-powered revenue insights, live sales notifications, automated investor reporting, and integrations with additional payment processors. The core principle remains the same: revenue data should be verifiable, real-time, and trustworthy.

    Why now

    Two forces are converging to make verified revenue infrastructure necessary.

    First, building in public has shifted from niche practice to standard operating procedure. Founders share metrics to build credibility, attract customers, and document their journey. But as the volume of shared metrics increased, the signal-to-noise ratio collapsed. Verification is the only way to restore signal.

    Second, payment infrastructure has become standardized. Stripe processes payments for millions of businesses globally. That creates a verification opportunity that didn't exist a decade ago: a single integration point that can authenticate revenue data for a significant portion of the SaaS ecosystem.

    The timing is right. The infrastructure is available. The market needs it. We're building it.

    What we're building

    RevenuePage is infrastructure for verified revenue metrics. Here's what exists today:

    • • Stripe OAuth integration for direct revenue verification
    • • Real-time MRR, ARR, and growth calculations updated hourly
    • • Custom domains with full white-label support
    • • Four privacy modes (Public, Email Gate, Password, Domain Restricted)
    • • Granular metric visibility controls
    • • PDF and email reporting for investors
    • • AI-powered revenue insights (Beta)
    • • Chat integrations (Crisp, Intercom) and booking tools (Cal.com, Calendly)

    We just launched in November 2025. The product is functional. The verification works. Businesses are already using it to share verified metrics with customers, investors, and partners.

    But we're just getting started. The roadmap includes live sales notifications, Twitter automation for metric sharing, Paddle integration for additional payment processor coverage, and embeddable widgets for landing pages. The goal is to make verified revenue data as ubiquitous as SSL certificates—expected infrastructure, not optional features.

    The opportunity

    Today, revenue transparency is a manual, unverified, low-trust process. Companies that want to share metrics have to choose between labor-intensive verification or accepting that no one will believe their numbers.

    Tomorrow, verified revenue becomes infrastructure. Every company that shares metrics—on landing pages, in fundraising, on social media, in partnerships—does so through authenticated, real-time verification systems. Trust becomes default, not exceptional.

    The companies building in public today will be the first adopters. The companies fundraising with verified data will close rounds faster. The companies displaying verified metrics on landing pages will convert more customers. The infrastructure advantage compounds.

    This is infrastructure for the next decade of revenue transparency. We're building it now, and it's available today.

    RevenuePage is live. Create your verified revenue page at revenuepage.com